than any of its rivals, Tesla topped brand consideration with 53 percent of people thinking about buying an EV considering a Tesla this year. This is down slightly from 58 percent in 2021.
The growing number of compelling EV alternatives is a key reason why Tesla is losing market share. However, some analysts believe thattakeover of Twitter and embrace of some Republican rhetoric could put off some buyers in liberal states like California. Indeed, Guidehouse Insights analyst Sam Abuelsamid says the Twitter “saga” could deter some potential buyers who have previously supported Musk and Tesla.
There is no such thing as 'EV market' except in the minds of legacy auto media, legacy automakers, legacy policymakers, and legacy Wall Street analyst firms that think in terms of 20th-century sectors. It is a feel-good fiction to deny EV disruption + dismantling of legacy auto.