Boy’s bright idea to help mom turned into his own candle business

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Alejandro Buxton, who’s 12, started selling on Etsy. This fall he opened a Smell of Love kiosk at Tysons Corner Center.

“My mom really loved candles, like really really,” said the seventh-grader from Fairfax County, Virginia. “It was hard to see her sad.”

In September 2020, he put his first collection of candles on Etsy, the online marketplace that specializes in handmade goods. He also sold candles at seasonal markets, such as the one in downtown D.C. where Vice President Kamala Harris was shopping for holiday gifts last year. He recommended two candles to the vice president: Cherry Blossom, because of her connection to Washington, and the Gentleman, because her husband is the Second Gentleman. She took some of his advice, but not all of it: She bought the Gentleman candle, but instead of Cherry Blossom, she chose Cinnamon Bun. “That makes sense,” he said, “because she loves baking.”

“We come up with the name first,” he said, “and if the scent doesn’t match the name, we will try again.”On a recent fall afternoon, Alejandro was working on his dessert candles, which are topped with a dollop of wax that looks like whipped cream on a sundae. He was also fine-tuning the scent for a black candle with glitter that he planned to call Galaxy.

 

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