The African music industry has grown in leaps and bounds over the past few years due to a variety of factors, including collaborations with local and international artists, music streaming, and social media. However, only a select number of artists are enjoying this success, and many talented creators are still struggling to break through. This is why Spotify has launched Spotify Talks Africa, a video series that brings the continent’s music industry stakeholders together in conversation.
The first episode is hosted by Kenyan media personality Mariam Bishar in conversation with John Katana Harrison, the band leader of the legendary group Them Mushrooms; Wangechi, a Kenyan rapper who just returned from a three-year hiatus; and Monica Kemoli-Savanne, Spotify’s Artist & Label Partnerships Manager for East Africa.
“That’s why you do collaborations, because then you hit the artist’s fanbase,” says Wangechi on the importance of collaborations.