The eMedia Group continues to be the biggest broadcaster in South Africa – a position it held since September 2021 with a combined 36.2% in prime time, up from 31.8% in the prior period, an increase of 14% and 33.3% share for 06:00 to 24:00.
“Yet we are happy to report that e.tv has only had a 5% decrease in the average minute rating, compared to 16.5% of an AMR reduction for the industry. It shows that we are doing something right, and that our programming is in line with audience demand. It further illustrates that we are giving our advertisers value for their spend with us.”
The channel saw several successes during the period including the continued success of the Afrikaans-Turkish telenovela at 17:45 and the daily, Durban Gen, at 18:30, as well as the new daily at 19:00, House of Zwide. Management continues to hone the schedule to ensure that the market share for e.tv remains above 20% in prime time.
An investment in local and the OTT world continues to show satisfactory growth. eVOD launched in August 2021, and reached an impressive milestone of 500,000 subscribers within a year. The Group is consistently looking at improving the user interaction with the app. eNCA continues to be a leading and discerning voice in the ever-competitive local news landscape despite only being on the Premier bouquets on DStv.
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