, particularly for up-and-coming and would-be entrepreneurs. So in the grandest tradition of this venerable holiday, let’s take a moment and think about what makes a business plan work.
, because if you don’t, you’re liable to overlook important details or gloss over them with the assumption that the pieces are allor that things will sort themselves out. They won’t. You have to figure it out first. Find the holes in your plan and fill them. If you can’t convince yourself that this is a viable strategy, you have no business trying to convince others. If you need evidence of that, look no further than Elizabeth Holmes and Theranos.
It’s one of the biggest downsides of the last couple of decades, especially on the tech side, this sense that companies need to be driven by grand visions and high ideals more than by the meat and potatoes of actually building a business, something the “vision guys” like to leave to the “bean counters,” as if you won’t ever run out of beans. It’s the problem that gave us a decade of failed unicorn startups and spectacular collapses like WeWork and the aforementioned Theranos.
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