Every prospecting tool is different, and that will affect how you use it to build and implement your sales strategy. Here are a few best practices that can help you utilize your sales prospecting tool for maximum impact.Sales prospecting is all about finding the right audience. That means making sure that you know exactly who your ideal customer is so that every lead generation effort is focused and strategic.
To do that, you need to know exactly how the data points available in the tool line up with your ideal customer profile. This way, you can optimize your lead generation toward the potential leads most likely to make their way through the sales funnel.It should go without saying that the prospects already in your database also require attention. Existing contact information is at risk to become outdated, which leads to wasted time that could have been better spent on other more accurate leads.
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