Since Jack Sinclair took over as CEO of Sprouts in the summer of 2019, he has talked about revamping the company’s marketing strategy. He quickly dropped the weekly paper flyers that were mailed to customers because they were too costly and said there would be more focus on digital ads.“We want to spend more. We want to invest in personalization and loyalty,” Sinclair said on the Nov. 8 call.
Even with spending more money, Sprouts executives said they are still trying to figure out how to turn its marketing dollars into increased revenue. “But there’s no panacea out there that says this is the perfect thing that we need to do to go drive traffic.”
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How tech layoffs are impacting the Phoenix area's office market - Phoenix Business JournalSome of the Valley's biggest office deals that predated the Covid-19 pandemic have come from tech firms such as Carvana, DoorDash, Opendoor, Amazon.com, Nextiva and more. Now, some of them — and others — have announced layoffs and could be looking to shed some office space.
Source: phxbizjournal - 🏆 254. / 63 Read more »
Men’s apparel store opens in former Easley's space - Phoenix Business JournalPhoenix residents Patrick and Mary Burch are moving their store from a historic home on Indian School Road in central Phoenix to a space in the Easley’s Center. I am going to visit.
Source: phxbizjournal - 🏆 254. / 63 Read more »
Cannabis sales soar in Arizona but regulatory hurdles remain - Phoenix Business JournalIndustry experts say cannabis could become a strong part of Arizona's economy in the next few years, but the industry will first have to overcome barriers to growth nationwide that include limited trade and restrictions on financing for a crop that is still illegal on the federal level.
Source: phxbizjournal - 🏆 254. / 63 Read more »
Carvana responds to reports of liquidity issues, share swings - Phoenix Business JournalShares of the Tempe-based online used-car dealer had a wild ride on Wall Street this week, with another analyst casting doubts on the company's future on Friday amid a debt squeeze and tightening margins due to vehicle price pressures. Carvana shot back with a response sent to the Business Journal regarding its financial outlook.
Source: phxbizjournal - 🏆 254. / 63 Read more »
Apartment cooldown continues nationally as rents drop for third consecutive month - Phoenix Business JournalAmong larger metropolitan areas, tech-centric cities are seeing more pronounced apartment rent declines, which could be correlated with job losses being disproportionately felt in those places.
Source: phxbizjournal - 🏆 254. / 63 Read more »
Carvana responds to reports of liquidity issues, share swings - Phoenix Business JournalShares of the Tempe-based online used-car dealer had a wild ride on Wall Street this week, with another analyst casting doubts on the company's future on Friday amid a debt squeeze and tightening margins due to vehicle price pressures. Carvana shot back with a response sent to the Business Journal regarding its financial outlook.
Source: phxbizjournal - 🏆 254. / 63 Read more »