To demonstrate impact, measure projected outcomes in terms of thebeing created or delivered — within a specific timeframe. Consult with your stakeholders to know which metrics matter most to them so you can evaluate and articulate the value of the proposed investment in terms of their priorities and the organization’s mission or strategy.
Total cost of ownership — including so-called “downstream” technology implications and support requirements, management, maintenance and end-user training costs.Risks — not only of investing in the proposed solution, but also the competitive costs and risks of doing nothing.Document all findings and analysis into a business case that begins with a problem statement.
Always craft your story in the language of your audience or stakeholders, especially when referring to outcomes, but avoid overly technical or functional jargon. Remember to address the role that people and processes will play in implementation success.Crafting a compelling business case in plain business language will help your tech purchase team win funding and budget support from stakeholders.
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