2023 CMC Crypto Playbook: NFT Market — 2022 Recap and Outlook for 2023 by Sfermion | CoinMarketCap

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[CMC Playbook] 🔎 This past year was a roller coaster ride for NFTs. Sfermion_ helps look at the NFT market’s performance & growth during a challenging 2022 and consider the market's prospects for 2023.

is planning a Super Bowl freemint for next year where you can scan a QR code and get a free NFT mint during the US’ flagship annual sports event.

This change in focus will boost the following sectors: gaming infrastructure aimed at building better gaming applications, infrastructure on wallets and marketplaces, and NFT creations that can service more complex incoming metaverses as well as Web3 social applications and products that will help unlock Web3 intellectual property .

Guild tooling has suffered a similar fate in 2022, with investors and users realizing that they latched on to this gaming-driven niche a little prematurely. In hindsight, it is now clear that it was wrong to assume that the first generation of games such as the V1 Axie Infinity model provided a blueprint for all future gaming. It will be important to remain flexible and adaptable as more games enter the market and utilize guilds in different ways.

The intersection of NFT and AI, such as art and gaming asset creation, gameplay design, using AI-based NPCs and the overall creation of transmedia content, remains another fascinating focal point. The evolution of wallets and marketplaces to better serve specific users is also exciting. We are seeing a focus on building wallets that are more Web2-friendly and adding elements like social factors and DeFi features for DeFi audiences.

There are a number of strong players and well-founded marketplaces that are constantly innovating, with ideas like token-based airdrops, advanced social features, shared liquidity, focusing on certain markets like hardcore traders, having optional royalties, going multi-chain, or focusing on a specific genre, such as gaming, music or video. These products and apps are only just beginning to understand their user base in full and targeting them as such.

 

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