Lion Safety Matches says it has strict quality controls to ensure matches are good quality.But it may also be that you haven't used matches since Lion was forced to switch from solid poplar to flimsier pine.
All of which is to say, despite Lion's match monopoly - few formal stores stock anything else - the company is very concerned about imposters ruining their century-old reputation. And if you find weak splints or sub-par matches, Lion claims it's likely that they're fake and not because they're cutting corners to remain profitable in a rapidly electrifying world.
"We are an ISO 9001 manufacturing site and comply to all quality control requirements including good manufacturing practice. Our current rejection percentage is well below that of the industry norm," Kane told Business Insider SA. Kane says errors like these may be down to natural flaws in trees, but all should have passed their strict quality control measures.
Historically, Lion made its matches from poplar - a sturdy wood perfect for the purpose. But in 2004, South Africa's restricted plantations of some alien species. This forced Lion to make the most significant material alteration to its product in over a century - the switch to flimsier pine.
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BISouthAfrica I no longer use matches, I found the lion hype story and it is a crap story.
BISouthAfrica It's their matches, who's making counterfeit matches? And to find it in Spar and other big retailers? LionMatchProd should own up to shoddy products maybe tryna save profits
BISouthAfrica I sold like 30 of these a day when I used to work at Tops
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BISouthAfrica Lion matches, standard dropped about 10 years ago.
BISouthAfrica Bulldust. Their quality has been deteriorating over the last 15 years when i stopped buying it. No imposters.
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BISouthAfrica So even if we buy it from top retailers and it's defective it's also fake?
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Now we have fake matches.... 😔
Forget one exploding match in the box... every match explodes! You've got 1 job, Lion Match, how can you get it wrong?!
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