How Netflix has changed the global entertainment industry | Business Insider

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Since Netflix began its worldwide expansion in 2016, the streaming service has rewritten the playbook for global entertainment — from TV to film, and, more recently, video games.

somewhat. The squeeze has led the company to look more closely at new avenues for revenue and subscriber gains, such as an ad-supported version of the platform — which it had long dismissed — and a pending crackdown on password sharing. How Netflix disrupted the global TV industry

The streamer figured out that to thrive on an international stage it needed both US mass-market programming like"Stranger Things" as well asThe strategy helped the streaming service grow its customer base to 214 million global paid subscribers, as of September. Its momentum also reinvigorated production in places like Germany, Mexico, and India, as companies like Amazon, Disney, WarnerMedia, and Apple follow Netflix's lead.

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