A Nottingham greetings card company which started in a back bedroom in Colwick is celebrating 25 years of business - and is still going strong despite a 20 per cent increase in the price of paper.
"The emotive response that people get from them when they open it is quite special to me. I estimated that we sold 4.5 million birthday cards this year so far. So theoretically speaking, we should have made 4.5 million people smile when they receive the cards." "We also started another business, Tall Boy Designs last October which is a direct-to-consumer online-only print and wall art company. It's been growing really nicely."
James said: "We have been fortunate to win so many awards which recognise our products, creativity and diversity. This year, we also got in the bronze award for customer service to all of our retailers which is really good. Over 1800 retailers vote and there are about 2000 publishers so to finish in the top three is pretty amazing."
"I would also say building the brand and business over the last five years into a market-leading company. A lot of blood, sweat and tears has gone into that," he admitted.