Misleading Ads Fueled Rapid Growth of Online Mental Health Companies

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Paid actors. No warnings. Unapproved uses. Online mental-health services flouted longtime advertising standards to power their rapid growth.

In an advertisement on Facebook and Instagram, a middle-aged man holding a dumbbell says testosterone “literally changed my life,” restoring his energy and happiness.

What the October ad from telehealth startup Hone Health doesn’t say is that the unidentified man is an actor who has never used the prescription drug. It doesn’t mention that testosterone is approved by the Food and Drug Administration only for men with specific disorders and that among its risks are heart attacks and stroke.

 

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4/ Starting by touting the benefits of controlled substances, then using surveys or quick video links to justify writing those prescriptions, turns quality healthcare on its head. It fails to achieve meaningful informed consent, will miss accurate diagnoses, and causes real harm.

3/ Quality healthcare starts with a patient's concern, then getting history & exam (which can sometimes be done virtually), thinking through poss. diagnoses, THEN using shared decision-making (incl risks/benefits) to arrive at next steps to diagnose, treat, or prevent disease.

2/ Misleading ads touting medications driving traffic to websites where patients start by requesting testosterone, mental health meds, or wt loss drugs - and then using minimal telehealth to just approve prescriptions without full informed consent, is not quality healthcare.

1/ Happy to be quoted in this important piece for AmerMedicalAssn. Ethical telemed seamlessly integrated into healthcare can be fantastic. But dishonest promotion of controlled substances, lack of risk discussions, & misuse of telemed just to sell prescriptions is dangerous!

Just like the Democratic National Party.

Lol, PessimistsArc

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health industry is the biggest ripoff

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charlesornstein Because they were allowed to. This was highly predictable, given the already-nebulous state of mental health care.

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charlesornstein 'Most telehealth advertisers in the Journal analysis have a seal of approval by LegitScript LLC, a firm that works with Meta, formerly known as Facebook Inc., and TikTok to decide which companies can advertise and promote prescription drugs on their social networks.'

Possibly helped along by the unnecessary two-year near inaccessibility of in-person medical care.

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