Southwest Airlines Co. shares have fallen almost 10%, and its reputation has perhaps taken an even bigger hit as a result of what many are calling the biggest debacle in the company’s 51-year history.
Most airlines had returned to normal operations with few cancellations after the Christmas weekend. Not at Southwest. CEOannounced on Christmas Eve the airline would operate one-third of its scheduled flights for the next several days as it tried to return to normal operations. Southwest continued to struggle and canceled more than 2,900 flights on Dec. 26. It canceled more than 2,500 flights each on Dec. 27-28 as well.
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