Perspective | Springsteen’s early struggles reveal how the music industry has changed

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Perspective: Springsteen’s early struggles reveal how the music industry has changed

Ironically, today the live show, not the record, is how pop music acts typically earn a living. Financially speaking, what was once the means has become the end. But that wasn’t the case in 1973.Initially, label executives faced the question of how to package Springsteen as an artist. On some level, it seemed simple: Market him as a singer-songwriter, like James Taylor, Jackson Browne and Joni Mitchell — all then thriving.

He was most interested in working with his own E Street Band, which ultimately appeared on the album in somewhat muted form. In an attempt to save money, Springsteen and his manager Mike Appel made the record in a second-class recording facility, and this hurt, too. Ten months after releasing “Greetings,” Springsteen dropped his second album — which attempted to correct what he saw as the weaknesses of “Greetings.” He later explained, “For this record, I was determined to call on my songwriting ability and my bar band experience.” The ensuing album, “The Wild, the Innocent, and the E Street Shuffle,” was much more raucous than “Greetings,” featuring the band and containing future classics like “Fourth of July, Asbury Park ” and “Rosalita .

“The Boss,” of course, would go on to have one of the truly legendary careers in the history of recorded music , and, to become one of the most successful live acts in the world. But over the past half-century, the logic of the music business has experienced seismic change.In 2023, even as vinyl is once again in vogue, few music consumers actually buy new-release albums anymore.

 

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