Auto industry races into metaverse at CES

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LAS VEGAS, Jan 8 — Allowing the driver of an autonomous vehicle to watch a movie, a dealer to sell automobiles from a “virtual” car lot, or an engineer to simulate how a new...

LAS VEGAS, Jan 8 — Allowing the driver of an autonomous vehicle to watch a movie, a dealer to sell automobiles from a “virtual” car lot, or an engineer to simulate how a new part fits: the auto industry is getting a tantalizing taste of the metaverse at the huge CES technology show.

For users who dislike the feel of a full headset, sensors on a vehicle’s exterior make it possible to integrate actual pedestrians or landscapes into virtual reality images, said Ghaya Khemiri, who leads the Valeo project. The company’s system, still in prototype, would initially be meant for use by passengers, or drivers on break, such as when charging their electric vehicle.Movies on the windshield

The system showcases a potential project involving augmented reality images projected on the windshield — such as the car’s speed or direction — and could even transform the entire windshield into a screen to watch a movie.

 

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