'I started my Etsy business with £10 - now I make six figures'

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Laura Schmidt founded her own company while she was unemployed after dropping out of university

Entrepreneur Laura Schmidt founded Lovendu, which creates journals and planners to help with wellbeing and mental health. The company is now worth a stunning six figures, after having a modest beginning.

Talking about getting her business going, she added: "I started with £10 for the business, beginning things on Etsy where I printed on demand. I started with two journals and the £10 was to order myself a copy each for me to take photos and use for TikToks. Laura said her customers know what they want too. She said: "They are the ones to suggest an ‘Overthinking Journal’ – and it sold out within two days of the launch. It is now one of my bestsellers."

 

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