Justin Bieber Closes Sale to Hipgnosis for $200M — Company’s Biggest Deal to Date

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Hipgnosis buys Justin Bieber's entire catalog for $200 million — the biggest yet for any artist of his generation.

Typically, newer catalogs like Bieber’s are considered riskier investments since they don’t have as much history behind them to prove staying power. That means they often sell for lower multiples than those of classic acts. Bieber’s success, however, has been undeniable since his 2009 debut album,the latter of which topped the Billboard 200 albums chart and included the hit single “Baby.” In all, Bieber has charted eight No.

“The impact of Justin Bieber on global culture over the last 14 years has truly been remarkable,” said Mercuriadis in a statement. “At only 28 years of age, he is one of a handful of defining artists of the streaming era that has revitalized the entire music industry, taking a loyal and worldwide audience with him on a journey from teen phenomenon to culturally important artist.

“I want to thank Merck and his entire Hipgnosis team and all of our partners involved for working so hard to make this historic deal happen,” says, Bieber’s manager for 15 years, founder of SB Projects and CEO of HYBE America. “When Justin made the decision to make a catalog deal we quickly found the best partner to preserve and grow this amazing legacy was Merck and Hipgnosis. For over a decade now Justin Bieber has entertained us and moved us with some of the biggest songs in the world.

 

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Comments.

I don’t get how his catalog was worth more than Tina Turner’s! Like he only has five or six hit songs. Baby, sorry, boyfriend, what do you mean, Love Yourself, & Beauty and the Beat right? And none of them have had the legacy of Tina or a quarter of the talent. I hate this shit!

This seems a bit misleading since Taylor Swifts’s masters for her first 6 albums sold for $300 million

Didn't his buddy sell Taylor's for $300 million...

Wow congratulations 🎉 Justin Bieber.

I don't get why they would do that.

His catalog’s worth so much more though..

And Burna boy Said he Made $100m Last Year 😂

Wow I am big fan of Justin 💜🫶

Let’s go

Hmm...that's almost 8hr shift for Beyonce - live in Dubai... lol

Smart move for the iconic artist Justin Bieber imo esp in the music business. He's 28 and doing better moves than other artists who got their masters stuff for almost close to that sold without evening knowing for a quick sale.

U2 catalogue must be worth tens of Billions

Should have been 500 million ATLEAST

200 million haha , that money for real artist /music legends! they should have given him $50 + a subway gift card

How are you still alive after wearing that Marilyn mason shirt?

Hey wait a minute! Could you help Mornsky launch a lawsuit in the USA versus American Idol producers n other Corporations that exploited our identities n ruined our health n reputations? That will teach them to curse us! My Christmas present please for 2023!

But why tho?

Half of this money should be given to Selena!🎈Purpose/believe/journals were promoted using her.😌

He only sold his entire 20% publishing right not his entire catalog lol

Correction, he sold ONLY his publishing & revenue streams of all his catalogue which corresponds to his 20%

sofiacastiIho mano

what only 200 M? has he gone mad ? what s up guys ?

So it wasn't just a rumor 😑😑😑😑

People not understanding that Justin only owns 20-25% of the rights to his music and he only sold HIS share 🤦‍♀️ that’s definitely just a fraction of how much his music is worth.

I think this means all songs are securities, right GaryGensler ? (1) an investment of money, (2) in a common enterprise, (3) with the expectation of profit and (4) to be derived from the efforts of others

🤯🤯🤯

King

He’ll eventually regret it

“The biggest yet for any artist of his generation “ meanwhile it should’ve been higher

Lets be real baby alone more worth than 300m

justinbieber bro why?😭

That's too low, also he is so young and he's the actual King of music

where’s the mff updates bitch

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