DIGITAL ADVERTISING: US targets Google’s online ad business monopoly in latest Big Tech lawsuit

The lawsuit tackles a business at Google that is responsible for 80 percent of its revenue. The Justice Department asked the court to compel Google to break up its ad technology business.

The federal government has said it is trying to level the playing field for rivals to Big Tech companies including Amazon.com, Facebook owner Meta Platforms and Apple Inc. Eight states joined the department in Tuesday’s lawsuit, including Google’s home state of California.The lawsuit says: “Google has thwarted meaningful competition and deterred innovation in the digital advertising industry.”

The company made a series of purchases, including DoubleClick in 2008 and AdMob in 2009, to help make it a dominant player in online advertising.While Google remains the market leader by a long shot, its share of the US digital ad revenue has been eroding, falling to 28.8% last year from 36.7% in 2016, according to Insider Intelligence.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

US sues Google to break up ad tech business in antimonopoly fightThe antimonopoly lawsuit is the fifth major challenge by US officials against the company since 2020
Source: BDliveSA - 🏆 12. / 63 Read more »

US sues Google to force breakup of tech giant’s ad businessThe US Justice Department and eight states sued Alphabet’s Google, calling for the break up of the search giant’s ad-technology business over alleged illegal monopolisation of the digital advertising market.
Source: mybroadband - 🏆 11. / 67 Read more »

US sues Google over dominance of online ad marketThe US Justice Department sued Google on Tuesday for its dominance of the online advertising market, launching a fresh legal battle against the California-based tech giant.
Source: eNCA - 🏆 49. / 51 Read more »

Spotify next tech company in line for job cutsSpotify is planning layoffs as soon as this week, according to people familiar with the plans.
Source: TechCentral - 🏆 8. / 71 Read more »

Advertise your company on South Africa’s top technology news websiteMyBroadband is South Africa’s top online tech publication and the best place for your advertising.
Source: mybroadband - 🏆 11. / 67 Read more »