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Twitter, ad verification company partner to give advertisers tweet-level analysis

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Twitter Inc and Integral Ad Science, a digital ad verification company, will team up to provide advertisers tweet-level analysis on content appearing next to their ads, the companies said on Wednesday.The partnership comes at a time when the social media platform is struggling with falling revenue, as adv

Twitter Inc and Integral Ad Science, a digital ad verification company, will team up to provide advertisers tweet-level analysis on content appearing next to their ads, the companies said on Wednesday.

"Marketers are looking for confidence to continue to invest in Twitter and eventually grow their investment in Twitter... and that is what this is all about," said Craig Ziegler, senior vice president, Product Management of Integral Ad Science.

 

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