IF there was a list of the top three women I admire in the beauty industry, Rhea Anicoche-Tan would definitely be on it. I have written a number of times about how this woman founded Beautederm Corp. over 10 years ago with a capital of P3,500. Since then, she has grown it into a full-blown beauty empire, providing a source of livelihood for many Filipinos.
Miss Rei is thrilled when the company’s brand ambassadors don’t just endorse the products but actually use them because, really, she and her team have painstakingly conceptualized and created each product for everyone to enjoy. For instance, the company launched during the pandemic Caress Ethyl Alcohol, which sanitizes hands and leaves them with a subtle green tea fragrance. Also launched during the pandemic were the Reiko and Kenzen Health Boosters, which are health supplements.
One of the things Miss Rei and I always talked about in the past two years was the Beautederm corporate headquarters. She’d been dreaming of consolidating all her businesses in one place and also building a lifestyle hub in Angeles City, Pampanga.