Cannabis companies are looking to the Super Bowl in Arizona as a good way to get their brands out in front of more people and potentially grow the budding industry.
McMahon, Turley and Britton all share similar stories about how they suffered from opioid addiction, that they said was caused from team doctors prescribing them pain pills after getting injured while playing in the NFL. They have said that cannabis use has helped them battle their addictions and help with pain management. Their brand’s message is focused on athletes.
While golf and former athletes are attractive to a specific demographic that travels to watch the Super Bowl, another cannabis marketing event is looking to connect with a larger and broader audience during Super Bowl Weekend. “The big game weekend as we all know is the No. 1 weekend for advertising,” McIntosh said. “We wanted to shine the light on the AZ market from a cannabis standpoint and tell the story on the growth of Arizona since the last Super Bowl.”
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