Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a revamped recipe and new look will help finally unseat Gatorade from the top spot. That won’t be easy. but also, it claims, as Gatorade’s Thirst Quencher variety. The new formula also includes Vitamins C and B12, unlike the old recipe and its competitor’s product.
“BodyArmor can help us make a big-step change in the sports drinks category, particularly in the US,” Coca-Cola CEO James Quincey said during a conference in June. Today, Gatorade controls about 63% of the US sports drinks market by volume, according to data from Euromonitor International. Combined, Coke’s brands own about 29% of the market: BodyArmor has 14.5%, and Powerade, just 14.1%.
ITS DISGUSTING BRING THE PREVIOUS ONE BACK🤢🤮🤮🤮🤮
A healthier sports drink? They use artificial sweeteners to cut calories, right? How is that a healthier sports drink?
On today's episode of 'Nothing to See Here' we look at drinks! (Don't worry about the economy or those pesky classified docs...)
So what? just a marketing gimmick.
Hopefully it helps me more from dehydration after a good workout
Go with coconut water or pickle juice… both have electrolytes and far better then the sugar water shit they push on kids and athletes. Bottle of Gatorade has 34G of sugar almost the same as a 16oz bottle of coke. Or water it down
Prime still tastes better than both
Coca-Cola products are poisonous, so is CNN!
30+ grams of sugar while the zero one is most likely loaded with Sucralose. Stick to water people no such thing as a healthy sports juice
It's a good thing the electrolytes sports drink was invented at Florida and not Florida State...it would be called 'Seminole Fluid'