DAKAR, Feb 5 — Standing in a barren schoolyard surrounded by baobab trees at the end of a dusty road in central Senegal, Leila Sy takes a look around and smiles.
“The teams are there, the skills are there, Senegal is in the process of repositioning itself in this ecosystem and offers a possibility to international producers to come and develop projects without worries”, said Ousmane Fall, a co-producer on the picture.In a cramped room of a medical clinic in Senegal’s capital Dakar, a smaller but equally motivated team is busy finishing filming an episode of the television series “Karma”, broadcast locally on the TFM channel.
Today, 60 per cent of its consumers are in Senegal, 20 per cent are elsewhere in Africa and eight per cent are in France, she said. But that rocketed to around 100 episodes between 2018 and 2022, driven mainly by Canal+ and TV5 Monde, which distribute the shows regionally.