Is the fashion industry living up to promises of size inclusivity?

  • 📰 wrtv
  • ⏱ Reading Time:
  • 68 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 31%
  • Publisher: 51%

Business News News

Business Business Latest News,Business Business Headlines

This edition of the 'Better Beauty' explores why the fashion industry seems so slow to reflect a wider range of body types in clothing sizes.

In recent years, there have been tons of promises from the fashion industry about being more size-inclusive. Companies started being more diverse in modeling and advertising, and a lot of major retailers are tackling a huge rebrand to widen their size range.

Across body types, many Americans still feel like shopping for clothes can still be needlessly hard. To really understand why, it starts with how our clothing gets made and the design process beforehand. Gianluca Russo is the author of"The Power of Plus" and has written about the lack of plus-size representation in fashion education.

This makes it especially hard for smaller brands, even those that prioritize popular larger body types, to find a manufacturing partner. Some small business owners have found this not only keeps their prices high, but it sometimes means operating at a loss when expanding their size range. "How many of the larger units they're buying versus the smaller units and where in the stores they were going and what that meant about overall how successful they'd been in planning their inventory — that it was a bigger challenge for them than they anticipated," Boujarwah said.

Things get even more confusing with the practice of "vanity sizing" where brands intentionally set the sizes for clothes incorrectly. This usually involves calling a piece of clothing a smaller size than it actually is, and it began as a way to tap into biases against fatness, making shoppers feel happier and more willing to buy when they see they fit into a smaller size than they thought.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

We Should All Aspire To Be ? ! ? ! --- What Am I Missing ? --- You're Concerned About Issues Of Health For Our Society / Children Or Your Not ? --- You Dare Use Words Like Beauty ?

Can You Imagine The Absolute Hysteria In Indiana's Ignorant Backward Conservative Rube Community If This Were Anything Other Than Alcohol Or Obesity Related -

In Indiana One Of These Is Defended , Promoted , Socially Accepted & Taxpayer Funded - One Is Not

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 598. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Migrants Are Doing Better Than Ever Thanks to Tight Labor MarketEmployers, struggling to fill hourly wage jobs in construction, restaurants and other services, are offering higher pay and better working conditions to people coming to the U.S. to work; ‘The scarcity is huge.’ Syria cries out for help. I hope to get urgent help from all countries as soon as possible in northern Syria, Aleppo and Idlib. We ask the people of the world to help Syria Keep the border wide open. at least they want to work, unlike woke Americans
Source: WSJ - 🏆 98. / 63 Read more »