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TikTok’s Parent Takes On Meta in Battle for Virtual-Reality Market

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Pico’s virtual-reality headset shipments have jumped in the last two years, turning it into a small but fast rising No. 2 to Meta in the global market

ByteDance Ltd., the China-based owner of TikTok, is starting to snare market share in the virtual-reality headset space that Meta Platforms Inc.

hasTwo years ago, ByteDance bought Pico, a Chinese startup that makes VR headsets. That launched a new front in the Chinese company’s competition with Meta , whose Instagram and Facebook services have been battling for users and advertising dollars against TikTok as the short-video app soared in popularity.

 

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