Now that the promotion is over, Tim Hortons is contractually obligated to stop selling the merchandise and franchisees are out of pocket as a result, according to an organization that represents the chain’s restaurant owners.Article content
“It was deemed that this didn’t get anybody anywhere,” Lush said. “The are, in their minds, almost at a crisis point for profitability.” Tim Hortons partnered with Justin Bieber in 2021 in a bid to attract younger customers, launching a line of Timbits, called Timbiebs.“Airing grievances in the media is not what our guests expect of successful, profitable Tim Hortons restaurant owners,” Oliveira said in an email on Feb 10. “We do not recognize the association as a legitimate voice of franchisees.”
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