Gillette knew that its new #MeToo ad would prompt backlash. Here's why the company still went ahead with it.

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Gillette knew that its new MeToo ad would prompt backlash. Here's why the company still went ahead with it. (BIPrime)

 

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BIPrime Utter bollocks. They went with it because the 'backlash' would be worth the soul-selling marketing ploy due to the sales. That. Is. All.

BIPrime You guys want me to pay to read? Funny.

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Gillette urges men to get rid of 'toxic masculinity' in #MeToo eraGillette uses new ad to urge men to get rid of 'toxic masculinity' in 'Me Too' era. 'Gillette is using our platform to advance a more modern, positive vision of what it means for men to be at their best,' the company tells GMA. GMA We don’t accept their new gender role for what they define as a masculine male. Hypocrites. We can’t define women’s roles, you can’t define ours. Gillette Starbucks Nike GMA getwokegobroke GMA
Source: ABC - 🏆 471. / 51 Read more »

Gillette ad about toxic masculinity and #MeToo movement draws criticism, boycottGillette has come under fire after releasing a commercial that draws on the MeToo movement to challenge 'toxic masculinity.' I shave every other day to save the environment. it's gone viral, you may want to mention that $^&* tried to ride the me too wagon for profits got backfired.
Source: NBCNews - 🏆 10. / 86 Read more »

Backlash Erupts After Gillette Launches A New #MeToo-Inspired Ad CampaignWhile many were sent into a frenzy over a new Gillette ad that channels the MeToo movement and promotes undercutting toxic masculinity, the giant razor-maker says its goal was to spark discussion –– and it takes heart in seeing that happening. well, we all know YouTube likes are the only real way of measuring. When did NPR turn into this? Obvious cash grab by a corporation, of a hot button social topic, is obvious. Change is hard fellas. You can do it.
Source: NPR - 🏆 96. / 63 Read more »