Sped-Up Songs Are Shaking Up the Music Industry. Could They Replace Originals?

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As young listeners change “expectations around what is normal to hear,” the music business will have to continue to adapt.

chart in February, more than six years after its release, with the normal-speed version earned the overwhelming majority of its plays.

That said, McLaughlin continues, “From a radio programming perspective, I want to be open to playing songs that our listeners want to hear. If there’s a version of a song that comes out that adds a dimension to the original that’s unique and something that I think our listeners are going to like, of course I would be open to playing that.”

What about Miguel’s “Sure Thing”? Originally a hit for the R&B singer in 2011, it returned to the Hot 100 earlier this year after a sped-up remix took off on TikTok and has now climbed to a new peak of No. 28. “That’s one where I might gravitate towards the sped-up version if we needed it, because listeners are going to recognize that from TikTok,” Kelly says.

 

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