Nike's CEO highlights DTC in earnings after Foot Locker deal announce

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Nike CEO highlights direct-to-consumer strategy the day after the company's big Foot Locker announcement

moved to turn the attention of investors back to Nike's direct-to-consumer approach.

In 2020, Nike announced Consumer Direct Acceleration, a business plan focused on direct, digital sales.

 

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Great to see Nike continuing to expand their direct-to-consumer strategy! innovation

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