The same has been true of TikTok, except that TikTok did specifically have music in mind early on when it acquired Musical.ly, another Chinese app that enabled users to create lip-sync videos. Otherwise, TikTok’s early disregard of music copyright issues helped it to build up a huge user base while it negotiated with record labels and music publishers.
Another sign of TikTok’s further autonomy is its ability to create its own music stars independently of the record label system. YouTube produced several breakout megastars, such as Justin Bieber, Carly Rae Jepsen, PSY and Luis Fonsi. Yet most of these had backing from major labels or management in the first place; YouTube mainly helped them get exposure in markets beyond their native countries, including in the U.S.
In contrast, artists are doing more to create TikTok-friendly music content. The main impetus for this is TikTok’s emphasis on short clips, whereas YouTube allowed up to the length of most songs from its earliest days. Some artists post clips from their full-length songs on TikTok to promote them and steer fans to Spotify and other streaming services as well as to.
But above all, there’s mounting evidence that maintaining a constant presence on TikTok is becoming a necessity for artists who want to build their fan bases. This just hasn’t been as crucial on YouTube. And some artists resent having to feed that beast every day , so this trend will increase the proportion of social-media-savvy artists who hit the top of the charts—and increase the amount of nagging that labels and artist managers have to do to keep them there.
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
AOC rejects TikTok ban in first TikTok video, says 'doesn't feel right'Alexandria Ocasio-Cortez rejected banning TikTok in her first TikTok video, saying it 'just doesn't feel right to me' Her not feeling right about it makes me feel good about the idea That’s her “I’m smarter than everyone else” look. Interesting. She also voted against Ukraine. What a shame.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Source: ABC - 🏆 471. / 51 Read more »
In First TikTok, AOC Says Solution Is Not Ban But Strong Privacy Laws'The solution here is not to ban an individual company, but to actually protect Americans from this kind of egregious data harvesting that companies can do without your significant ability to say no,' RepAOC says of banning TikTok. RepAOC but one company differs tbf
Source: commondreams - 🏆 530. / 51 Read more »