The tool allows users to view trading data by searching a specific ticker symbol with a dollar sign in front. Now, when users search a cashtag they will be greeted with a “view on eToro” button that will take them to the eToro website where they can buy and sell assets.
The partnership marks another significant change at Twitter since tech billionaire Elon Musk bought the company back in November. The concept of an everything app hasn’t caught on well in the U.S. but is hugely popular in East Asia, where eToro has millions of users. Everything apps encompass tasks from shopping to asset trading to direct messaging.
Making Twitter a more attractive place for finance could also be seen as another money-making plan for the CEO who has made sweeping changes in an effort to generate new revenue for the company after a significant number of advertisers left the site.
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