Matte Projects Names Angus MacEwan as Company’s First CMO

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Now in its 10th year, the New York-based storytelling studio and creative agency is expanding its roster of talent and its footprint in cities like Los Angeles and Mexico City.

“Matte really started as a consumer-facing brand — we were a boutique events and festival business at our genesis, that almost stumbled into developing a creative studio on the back of that business,” says Morgan Lemonidis, Matte Projects’ CFO. “Bringing on the CMO is really us taking the step forward to really invest in that community.” Part of that investment will be growing revenue and Matte’s business in the live entertainment experiences, media, original content, and product sectors.

In 2022, the company says its revenue grew by more than 70 percent, and the employee headcount doubled from 50 to 100.audiences White Lotus Season 2 Premiere featured a “Traveling Sicilian Cafe”: a hotel-inspired food truck that served aperol spritzesThough the company already does significant business in Los Angeles, Lemonidis says that Matte’s expansion there “is really just kind of formalizing and [putting] boots on the ground there to better service our clients…but also as we are investing in our own original IP and original content, its important to have an actual presence in LA so we can really grow our...

 

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