Tommy Bahama restaurants helping to fuel brand's business

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Tommy Bahama restaurants are a big driver for its business, according to CEO Doug Wood. Locations that have full-service or quick-service eateries perform two to three times better.

in 1996 in Naples, Florida, remains its best-performing retail store and restaurant to date.

The idea, according to Wood, is to give guests a reason to get off the couch, come into their stores, and engage with the brand for a longer period of time. "If we were [just] a retail store with food and beverage, whose going to take their loved on their on Valentine's Day? he said. "People see us as a restaurant."

 

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