Tesla's California market share tumbles despite aggressive price cuts

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SAN FRANCISCO : Tesla's market share in its key California market tumbled in the first quarter of the year despite aggressive price cuts as rivals stepped up, data showed on Friday. Tesla Inc controlled 59.6 per cent of the battery electric market in California from January to March, down from 72.7 per ce

SAN FRANCISCO : Tesla's market share in its key California market tumbled in the first quarter of the year despite aggressive price cuts as rivals stepped up, data showed on Friday.

Rivals such as Volkswagen AG, General Motors Co's Chevrolet and Kia Corp increased their market shares in California during the period, although they remain in the single digits each. Tesla CEO Elon Musk's pursuit of Twitter and embrace of Republicans has sparked concerns about Tesla's brand, especially in liberal states like California.

 

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