Burger King's secret weapon against McDonald's is the Whopper | CNN Business

  • 📰 cnni
  • ⏱ Reading Time:
  • 19 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 59%

Business News News

Business Business Latest News,Business Business Headlines

Burger King’s secret weapon against McDonald’s

“You just can’t say ‘Whopper’ four times,” Curtis, Burger’s King’s president in the US and Canada, told CNN, recounting a conversation with the brand’s creative and marketing teams. “There’s got to be something more to it than that.” But the jingle, which does indeed say “Whopper” several times, is something of a hit. The song has over 3.5 million plays on Spotify.

The burger is “pretty much their best-selling, what they’re known for, product line,” said Andrew Charles, a restaurant analyst at Cowen, who is bullish on the turnaround Doyle, who became executive chairman in November of last year, is well respected by industry watchers after executing a triumphant turnaround at Domino’s \n \n when he was CEO of the pizza brand.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 326. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Israeli food tech company announces world's first burger made of chickpea proteinIsraeli food tech startup Meat. The End (MTE) announced the debut of what it claims is the world’s first texturized plant-based burger made solely of chickpea protein.
Source: FoxBusiness - 🏆 458. / 53 Read more »