New law sparks toilet roll shortage fears as some industry bosses call for calm

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One industry boss said: 'We can say with absolute confidence that there will not be a shortage of toilet roll resulting from changes to EU laws.'

Toilet roll company bosses are divided over the expected impact of new EU rules. The EU plans to bring in a ban on products linked to deforestation and the boss of a toilet paper company has warned the change will have a "gigantic effect" on the industry.

The EU's new laws require all companies trading commodities like wood, coffee, soy and cocoa to follow strict processes to trade.. The Mirror reports the key fact for the UK is the fact that products linked to deforestation will be banned from imports and expert with the EU.Cheeky Panda owner Chris Forbes said to The Grocer: "There will definitely be a squeeze on availability and we can expect the price of recycled tissue to rise as demand for alternatives increases.

But major producer Essity said it was fully prepared for the new regulation. The company, which produces toilet rolls under the Velvet, Cushelle and Tork brands, said: "Essity fully supports any legislation designed to combat deforestation. We have a long history of working closely with our suppliers under strict requirements to ensure that all of our raw materials are sourced ethically and responsibly.

 

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