Elon Musk’s Weekend-Long Masterclass in Business Failure

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Making the product worse, asking you to pay for it, berating you for not paying for it, giving it back to you for free.

to be verified, do not want the new checkmark is not that exciting. We do not want it because having the checkmark circa late April 2023 is. Musk has successfully made it a humiliating thing for someone in most social circles to pay for Twitter. It wasn’t always this way. As recently as 2022, I myself paid for a different version of Twitter Blue, thinking its features justified a few bucks a month.

How did the Twitter checkmark become toxic? It took multiple strokes of business failure: First by Musk, second by charging more for Twitter Blue at the same time he was making the site worse, and third by making himself an unappealing person for people to associate themselves with in public.

, and everything else. The median user experience, ideological repulsion aside, is degraded. Twitter is a less addicting and more annoying social media site.

 

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