How to Spot Greenwashing: When Companies Aren’t as Green as They Claim

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Companies, countries and organizations are attracting consumers and investors with promises to be more environmentally friendly. But what happens when they fall short?

short? Here’s how greenwashing is misleading consumers about how sustainable products and services are.Markets and economics are complex. It's easy to be overwhelmed by a sea of wonky indicators and lose track of why they matter. This series breaks down the basic terms and ideas that move the markets.Tax lingo isn’t always intuitive.

Illustration: MacKenzie CoffmanFlorida-grown oranges, which were once used to make more than 90% of the U.S.’s orange juice, might be going extinct. WSJ’s David Uberti explains how volatility in commodity markets impacts the price you pay for orange juice. Graphic: Miki KatoniNo one indicator can tell us if the U.S. is in a recession. Instead, a group of people called the Business Cycle Dating Committee makes the call.

 

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