product offerings effective May 1, 2023. I quipped on the post that — considering the operating environment with rising energy and power costs, inflation, weak naira, and other economic factors — whether the company does not have the right to increase prices.
The price increase is across their market continent-wide and not just in Nigeria. Businesses always pass cost to consumers as the only way to continue serving them, survive and thrive. Otherwise, all stakeholders, including customers lose out from both intrinsic and non-intrinsic value of the enterprise.
Very laughably, many are calling on the government to regulate MultiChoice’s prices, something that was not done when airlines did, when power companies increased and when prices of diesel and petrol, all far more crucial items, went up. As Dr Babatunde Irukera of the Federal Competition and Consumer Protection Council told Premium Times in an interview, the agency has no power to regulate consumer prices.