This JPMorgan investment strategist’s side hustle is a profitable plantain business

  • 📰 MarketWatch
  • ⏱ Reading Time:
  • 63 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 28%
  • Publisher: 97%

Business News News

Business Business Latest News,Business Business Headlines

Rachel Laryea topped $200,000 in gross revenue from her side hustle, Kelewele, in 2021, and is now developing an ice cream.

As a broke college student at New York University, Rachel Laryea recalls eating plantains “all of the time.”

They were not only delicious and a reminder of home, they were cheap eats — four for a dollar, in some neighborhoods — and incredibly versatile. As Laryea started the business, bringing her products to festivals and pop-ups, she was also pursuing a dual master’s and then dual Ph.D. from Yale University, in African-American Studies and Anthropology. She opted not to move to New Haven, instead staying in Brooklyn and commuting to campus. With a lot of schoolwork but a flexible schedule, she used Kelewele as a creative outlet.

These days she sells her plantain-based baked goods at two New York City cafes, Ginjan Cafe and Brooklyn Tea, and at catered events. She offers e-commerce, shipping baked cookies and brownies and her gluten-free brownie mix nationwide. She also sells plantain apparel on her website, and has a recipe book, “A Plantain Love Story,” on offer on Amazon.

Laryea’s revenue dropped in 2022 as she switched gears to develop a plantain ice cream to bring to market, and she hopes to launch her first three flavors: vanilla ginger, liquid gold turmeric, and moringa chocolate chip. “Plantains are still very affordable, and that’s the primary ingredient when it comes to our cost of goods,” she said.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 3. in BUSİNESS

Business Business Latest News, Business Business Headlines