The San Antonio apparel company, which sells patriotic- and military-themed clothing and accessories, and Alarik agreed to the dismissal of all pending claims under a confidential settlement approved last month byThe agreement provided for a cash payment and promissory note to Alarik in exchange for full mutual releases of claims, an April 5 court document stated. It also included a buyout of all common and incentive units in Grunt Style held by Alarik and his holding company.
Alarik no longer has any involvement with Grunt Style but “wishes the brand all the best,” Cubeta added.In 2009, Alarik, 41, a former Army drill sergeant, started the business selling military-themed T-shirts from the trunk of his Nissan Rogue while stationed at Fort Benning, Ga.Grunt Style apparel features crossed muskets and in-your-face slogans.The company is known for its apparel emblazoned with American flags, crossed muskets and in-your-face slogans.
Grunt Style was a victim of its own success. The brand’s explosive growth outpaced Alarik’s ability to manage it, creating a cash crunch that nearly destroyed the company in 2018., a small-business lender based in Kansas City, Mo. In 2018, Grunt Style relocated to San Antonio from the Chicago area. Its headquarters are in a three-story brick building at 900 Broadway that it spent $1.2 million to refurbish.
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