Podcasting’s major advertising power players are set to descend in New York City this Thursday for the IAB Podcast Upfronts, where studios and marketers will look to revitalize the audio industry with an influx of new ad dollars after a slower period of growth.
The day-long event will feature presentations from iHeartMedia, Wondery, NPR, Acast, Sony Music Entertainment, WNYC, Cumulus Media and SiriusXM, among others. In typical Upfront fashion, the audio giants are bringing out podcasting stars like Conan O’Brien , Ashley Flowers , Alaina Urquhart and Ash Kelley (