Emmy Award-Winner Adam Bernstein to Direct Prime Video Italy Original ‘Costiera’ That Will Mark New Rights-Sharing Business Model

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Emmy Award-winning director Adam Bernstein (“30 Rock,” “Fargo,” “Better Call Saul”) is set to helm new Prime Video Italy original “Costiera,” an English-language action drama set on Italy’s iconic …

The high-end show is being co-produced by Amazon Studios and Luca Bernabei for, the prominent Italian company behind financial thriller “Devils” that is owned by Fremantle. Though production on “Costiera” is set to start on location this summer, the international cast is being kept under wraps.

Morganti also underlined that, while buyouts and co-productions remain a fundamental way of doing business at Amazon Studios, “I am certainly happy that Amazon has had the foresight to look beyond the short-term result [of having exclusivity on a show around the world]. “Though it remains key for us to maintain IP, there is a desire to give talents and production companies, and everyone in the industry, more opportunities,” she said.

As for the show itself, Bernabei explained that “Costiera” takes its cue from wanting to put one of the world’s most charming and elegant places on screen. “The British writer Osbert Sitwell used to say: ‘Those who don’t know Amalfi, don’t know Italy.’,” he said. “But of course the location isn’t enough.”

 

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