NEW YORK: The demand for anime has been soaring in the United States, with the country believed to be the biggest market outside of Japan.
In 2020, the global anime market was worth around US$22 billion, according to market research and consulting group Precedence Research.Industry watchers said the COVID-19 pandemic fueled a wave of anime fandom in the US over the past few years. This genre of Japanese animation became mainstream in Japan in the 1980s.
“So we’re like, ‘Hey, let’s try this One Piece. It’s 1,100 episodes, it’s a little daunting but let’s just see what it’s about.’ And the show just hooks you.”The accessibility to content on streaming platforms has also helped get more people on board.
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