Last year, Pandora started to get suspicious about the streaming activity of a prominent act. “This is a top artist by every measure,”, senior vp of music licensing at SiriusXM and Pandora, said during a panel at the Music Biz conference in Nashville on Wednesday . Some of the interest from Pandora users was clearly genuine.
White was one of 11 different speakers across a two-hour, three-panel fraud extravaganza — which covered a lot of ground, jumping from bot farms all the way to thieves falsely claiming publishing ownership on songs to collect money that belongs to someone else — at Music Biz. The tone stayed upbeat, though the message was glum and occasionally paranoia-inducing, with lots of talk about cybercriminals hacking into the accounts of innocent unsuspecting users for nefarious purposes.
, a partner at the entertainment law firm Pryor Cashman. It’s important that “people start really recognizing how much money is at stake here,” she added. And as, Google’s former “click fraud czar” , put it: “It’s always a little bit scary before you get your arms around the problem.” While some panels stay general, these three sessions brought some hard numbers to a fraud conversation that often remains frustratingly diffuse, because the behavior is difficult to quantify. White had his Pandora case study. And, co-founder and co-CEO of the fraud detection company Beatdapp, came armed with numerous examples and a boatload of graphs.
There was the account that recorded 33,500 plays in one week. There was the user with 96 devices “playing from 47 cities in 17 countries in the same week,” a geographical impossibility for even the most devoted jet-setter. There was the group of thousands of accounts all targeting the same songs with 155-ish plays a week, and the batch of 53,000 accounts playing around a dozen acts to camouflage the one artist whose numbers they’re actually trying to inflate.
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