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How Tesla's Cybertruck will change the EV market

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Tesla's Cybertruck is finally coming. It's going to rattle rivals and transform the EV market as we know it.

Cybertruck will be the Hummer of the 2020s

Hummer was a giant, impractical vehicle with a tank-like design that became a status symbol. It turned a previously utilitarian SUV segment into a space where car companies could still attract enthusiasts and luxury-minded buyers. "This is going to be an extremely disruptive moment for what is normally a very stable and conservative segment of the automotive market," Brauer said."This is going to be Tesla's take on the pickup truck, which is enough on its own, and competitors should be very wary of that."

 

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