Queer community members bought LGBTQ+ merch at Target, celebrating ‘visibility.’ But a week before Pride, the company pulled the products citing threats.

The movement closed in on designers that contributed to the collection as well. The owner of Abrprallen toldon Tuesday that his contributions to Target’s Pride line were labeled by the alt-right as “satanic” in widely circulated social media posts. He said he’s since received hundreds of death threats.

“Target must be better,” said Human Rights Campaign President Kelley Robinson. “Target should put the products back on the shelves and ensure their Pride displays are visible on the floors, not pushed into the proverbial closet. That’s what bullies want.” “Hearing that Target has decided to remove Pride items in response to violent backlash is disappointing but not surprising,” said Nicole Wiegand and Nicole Krecicki, the married couple who own Philly’s South Street Art Mart. “At the surface level, it is understandable and even commendable to want to protect vulnerable workers from harm, but it is just that, a surface-level solution.

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Target removes some LGBTQ+ Pride merchandise over threats to employeesTarget is removing some merchandise and making other changes after backlash over some LGBTQ+ merchandise in the company's Pride collection.
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