App tracking, a lucrative business misunderstood by many phone users

  • 📰 staronline
  • ⏱ Reading Time:
  • 34 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 17%
  • Publisher: 75%

Business News News

Business Business Latest News,Business Business Headlines

Over half the people surveyed said they had privacy or security worries, or both, when it came to allowing app tracking.

According to new research, people commonly think such tracking is needed for an app to work effectively. However the real aim is to gather information on the phone user for targeted advertisements to appear on-screen.

A quarter of respondents mistakenly believed the tracking is needed to allow the location of the device to be shared with a vendor, making it therefore necessary for conveniences such as app-based food delivery or collection services. "Some of the confusion is likely to be due to lack of clarity in wording chosen by companies in the tracking prompts, which are easy to misinterpret," said Hannah Hutton of the University of Bath’s School of Management.

Opting out stops the company from tracing the phone users’ apps and websites, preventing the appearance in apps of targeted advertising or the sharing of information with so-called data brokers.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 4. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Tech stocks emerge top gainers as Bursa snaps losing streakKUALA LUMPUR: The FBM KLCI rebounded today, snapping a four-day losing streak buoyed by bargain hunting for selected heavyweights.
Source: staronline - 🏆 4. / 75 Read more »