Political brands, whether personal or party brands, are always under watch by their rivals, the media, analysts, commentators, and the voting public.
People whose career consists of providing commentary and trying to unpack the implication of what is said and done by politicians and other public figures must also be mindful of what they do and say that could be used to destroy whatever credibility they have built over the years. The core of their offering rests almost entirely on their credibility.
I also wondered how he would describe his own behaviour in those interviews, had he been watching himself. In managing this matter as they have, they have given ActionSA’s rivals material to use against them. We should therefore not be surprised if Mashaba’s political enemies try repeatedly to stick the"insincere/liar" label on his forehead in attempts to pull out the ethical moral high ground stool from under him.
If the latter, they would have failed in their duties for not ensuring that they kept an eye on the process right to the end.
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